How to Wear a Brooch: The Modern Style Guide
The brooch is fashion's great comeback story. Once considered your grandmother's accessory, it's now all over TikTok, the runways, and the lapels of the most stylish people on the street....
The brooch is fashion's great comeback story. Once considered your grandmother's accessory, it's now all over TikTok, the runways, and the lapels of the most stylish people on the street....
One pin. Endless possibilities. Here's how every generation is wearing brooches right now.

The brooch is fashion's great comeback story. Once considered your grandmother's accessory, it's now all over TikTok, the runways, and the lapels of the most stylish people on the street. The secret? It's the easiest way to add personality to any outfit instantly.
01The Left Lapel The classic. Works on any blazer, coat, or jacket. |
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02Scarf or Wrap Use a brooch to secure a scarf at the neck or shoulders. |
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03Collar or Neckline Transforms a look beautifully on knits or shirts. |
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04Your Bag Personalise a tote or leather bag instantly.
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05Gather Together Transform your outfit by gathering the fabric and securing with a Brooch!
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Not all brooches are created equal, and your personal aesthetic should guide your choice. Here's a quick cheat sheet:
Minimalist? An organic open circle — slightly irregular, entirely intentional. For those who prefer quiet confidence over decoration. Looks as if it belongs.
Shop our Kate Brooch
Romantic? A delicate floral stick pin that feels like a fresh-cut flower on your lapel. Perfect if your style leans soft, feminine, and nature-inspired.
Shop our Daisy Brooch
Playful? Textured, tactile, and unapologetically bold. The Wave commands attention — a sculptural piece that turns any outfit into a talking point.
Shop our Wave Brooch
Classic? A smooth, sculptural oval loop with a timeless feel. The kind of piece you'll wear for decades — equally at home in a boardroom or at brunch.
Shop our Sienna Brooch
One of a kind? The Original Brooch is unlike anything else in the collection — each piece is individual, mixing pearls, chains, and coloured stones in its own way. In gold or silver, no two are quite the same. If you love something that feels genuinely personal and a little unexpected, this is your piece
Shop our The Original Brooch
Scale to your fabric. A heavy brooch on silk will drag and snag. A tiny pin on a thick coat will disappear. Match the size of your brooch to the weight of what you're wearing.
Let it be the star. A statement brooch works best when your other jewellery steps back. Skip the necklace and keep earrings simple.
Protect delicate fabrics. On fine knits or silk, slip a small piece of felt behind the pin back to distribute the weight and protect the weave.