Co-Owner Anastasia celebrates her birthday by celebrating the mums in her life who make it all possible.
Designed for mothers, by mothers — this campaign celebrates the unspoken understanding, unconditional love and mutual respect that exists between mothers and daughters, and is a tribute to the love and strength mothers show every day.
A mother’s journey is unique, valuable and worthy of honouring at every step.
Shop the collection
Loretta Collection
A collection dedicated to Anastasia’s mother-in-law, Loretta. Inspired by the ring that Loretta wears on her pinky daily, which was bought with her first paycheck, this collection, with its timeless design and sentimental value, represents more than just a piece of jewellery — it signifies love, respect, and the beauty of shared memories.
Maria Bracelet
A piece designed in honour of Anastasia’s mother, Maria. Each charm represents her four grandchildren and reflects the strength of that connection, honouring the love and support that grows between generations. This bracelet celebrates the beauty of family and the enduring ties that unite us.
Mum Gift Set
This gift set has been curated to nurture and honour you through every stage of motherhood.
We believe that just as we celebrate milestones for our babies, mothers deserve moments of recognition and self-care, too. This gift set serves as a gentle reminder that your dedication and efforts are not overlooked — motherhood is often selfless, but it’s essential to honour the journey you are on as well.
“As I navigate the journey of motherhood while running a business, I am constantly reminded of the incredible support I receive from both my mum, Maria and mother-in-law, Loretta. Their dedication to helping raise my children over the past two years has been the backbone of our family's success. This campaign is my way of showing gratitude and saying thank you.
Thank you, Mum and Loretta, I only hope that I can be there for my daughters the way you are there for me. This campaign is dedicated to you.”
– ANASTASIA
